A UX & BA Journey: Online Order Print

From an Idea to a Brand

Can a single idea transform into a successful business? What if the challenge is massive, the concept is brand new, and the competition is fierce?
This is the story of how I joined a startup with a bold vision, helped shape its brand identity, and designed a user experience that set it apart.
But to do that, I had to go beyond just design. I had to think like a business strategist, a psychologist, and a storyteller.

Alongside design and development, I stepped into a Business Analyst role, mapping out the user flow, gathering real-world needs from stakeholders, and turning complex requirements into clear, actionable features. The result? A smoother online ordering process that saved time, reduced errors, and made both users and the business happier.

Understanding Customers

Spent a week working in the store, observing real customer behavior to understand their interactions, struggles, and excitements.

User-Centered Strategy

Insights from customer observation shaped a user-centered strategy that drove the entire project.

Creating a Brand with a Story

To kick off the project, I created a mood board to define the visual direction and overall vibe. It brought together colors, typography, textures, and inspiration that reflected the brand’s personality, helping align the team and set a clear creative tone from the start.

A strong brand is more than just a logo, it’s a story. People don’t just buy products; they buy into experiences and emotions.
I started by creating a brand book, which laid the foundation for everything: